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Disney Eyes Another Social Games Acquisition

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In further efforts to strengthen its position in social media, Disney is in final discussions to acquire social games developer Playdom, TechCrunch reported last week. The deal would come on the heels of the studio’s deal for entertainment app developer Tapulous. As TechCrunch reports, digital revenues make up a fraction of Disney’s overall business, despite its ownership of social media proprerties including ClubPenguin. Games are the key to revenue growth in the social space; the issue is how great an opportunity exists. TechCrunch also profiles the frustrations of pinning down social gaming leader Zynga’s nine-figure revenues — which by the company’s estimation could cross the $1 billion mark in 2011.

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